专讗砖讬 English Exclusive: IFA 2011 Photography Coverage

Exclusive: IFA 2011 Photography Coverage

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We are proud to publish today a unique summery of IFA 2011 – the largest consumer electronics show in Europe. Bringing together all the major electronics manufacturers IFA this year was also a hotspot for new cameras and photo gear announced just prior to the show and letting us a chance to bring you exclusive images live from the floor.

IFA Berlin – Brief Background

IFA (or Internationale Funkausstellung Berlin) is one of the oldest electronic exhibitions in the world. IFA is also one of the largest shows and in recent years it has successfully positioned itself as one of the two leading consumer electronic shows in the world (together with CES which takes place every January in Las Vegas).

IFA – the largest consumer electronics show in Europe (image: Jens Michael Schuh/systemkamera-forum.de)

The first IFA expo took place in 1924 and over the years many important first time events and innovations took place during the show including Albert Einstein's historic live radio talk in 1930, the introduction of the first car radio in 1932, the first color TV in 1937, the first CD in 1981 and some of the first car phones and cell phones in the late 1980's.

IFA changed several times since its inception. From 1926 to 1939 the show took place each year, but since 1950 and up until 2005 it changed into a two year event. Over the past six years IFA's importance increased once more and it has returned to its original yearly schedule.

IFA 2011

Besides countless other electronic gizmos (anything from large size flat TVs to advanced car entertainment systems) IFA this year also included a fare share of new cameras (and some related equipment). It's important to remember that this year is relatively poor on large photography 聽exhibitions (no Photokina, no PMA) and one of the only big expo's was CP+ (which we covered in February) in Japan.

 

Although we did not send any of our own team members to IFA this year, our good worldwide connections helped us get in touch with one of Germany's largest photography forums – systemkamera-forum.de who help us acquire most of the images for this article (this is also a good chance to thank Andreas J眉rgensen and Jens Michael Schuh from the forum who took most of the images in this article).

 

Sony

With a new lineup announced a week before the show, Sony was the undisputed star of IFA when it comes to photography. Here are a few of the items that could be found on the Sony camera booth:

A77 – Sony's new flagship camera. The A77 was shown with the new DT 16-50mm f/2.8 SSM lens.

A77 – top view (image: Jens Michael Schuh/systemkamera-forum.de)

NEX-7 – The most advanced new member of Sony's NEX mirrorless family. We got a few interesting images of the camera.

NEX- side view (image: Jens Michael Schuh/systemkamera-forum.de)

NEX- top view with the 18-55mm kit lens (image: Jens Michael Schuh/systemkamera-forum.de)

NEX- back (image: Jens Michael Schuh/systemkamera-forum.de)

NEX-5N – the new version of the popular NEX-5. The new version changes quite a bit (touch screen, external viewfinder support and of course a new 16MP sensor). During IFA the NEX-5N was used to display many of the NEX lenses and accessories.

NEX-5N with the new LA-EA2 mount E to mount A lens adaptor and Zeiss 135mm lens (image: Jens Michael Schuh/systemkamera-forum.de)

NEX-5N with the new external viewfinder, LA-EA2 and 100mm Sony macro lens (image: Jens Michael Schuh/systemkamera-forum.de)

NEX-5N with an external flash and an unknown accessory (image: Jens Michael Schuh/systemkamera-forum.de)

NEX-5N with the (fairly) new external 30mm macro lens (image: Jens Michael Schuh/systemkamera-forum.de)

NEX-5N with the 18-55mm kit lens (image: Jens Michael Schuh/systemkamera-forum.de)

Sony lenses -on the right: 18-200mm, on the left: unknown (image: Jens Michael Schuh/systemkamera-forum.de)

Sony lenses and accessories including mic, flash, and viewfinders (image: Jens Michael Schuh/systemkamera-forum.de)


A look at the Sony IFA 2011 booth (image: Jens Michael Schuh/systemkamera-forum.de)

More images from the Sony IFA 2011 booth (image: Jens Michael Schuh/systemkamera-forum.de)

More images from the Sony IFA 2011 booth (image: Jens Michael Schuh/systemkamera-forum.de)

A short video showing the Sony booth in IFA 2011

[youtube]http://www.youtube.com/watch?v=OmSAxSstCKw[/youtube]

Panasonic

Although Panasonic did not announce any new mirrorless cameras in IFA this year, it did display the (relatively) new GF3 alongside the two new compact lenses.

GF3 with the new 14-42mm lens with built in power zoom function (image: Jens Michael Schuh/systemkamera-forum.de)

GF3 with the new 14-42mm lens extended – notice the zoom and focus bottoms (image: Jens Michael Schuh/systemkamera-forum.de)

GF3 with flash and the new 14-42mm (image: Jens Michael Schuh/systemkamera-forum.de)

GF3 back (image: Jens Michael Schuh/systemkamera-forum.de)

The new 45-175mm lens which include both manual zoom/focus rings and electric zoom bottom (image: Jens Michael Schuh/systemkamera-forum.de)

The new 14-42mm black and silver versions (image: Jens Michael Schuh/systemkamera-forum.de)

Several Panasonic lenses (image: Jens Michael Schuh/systemkamera-forum.de)

A look at the Panasonic Booth at IFA (image: Jens Michael Schuh/systemkamera-forum.de)

The Polish website fotopolis.pl was able to capture an image of the new prototype 3D compact Panasonic is developing. As you can see the two lenses are quite close to one another – very different approach than the Fujifilm FinePix REAL 3D W3.

Panasonic Lumix 3D – 3D compact with 2X 25mm stabilized lenses with an optical zoom of 4x (credit: fotopolis.pl)

An Italian video showing the new Panasonic lenses

[youtube]http://www.youtube.com/watch?v=jxqN6J-heBE[/youtube]

Samsung

Samsung is well known for investing considerable amounts of money in its booths and creating very impressive displays whenever it goes and the current show was no exception. During IFA 2011 the main star of the company's camera display was the new NX200 mirrorless camera.

The Samsung NX200 with 18-200mm lens on the right and 30mm lens on the left (image: Jens Michael Schuh/systemkamera-forum.de)

The Samsung NX200 with 18-200mm lens and a flash (image: Jens Michael Schuh/systemkamera-forum.de)

The Samsung NX200 with 20mm lens (image: Jens Michael Schuh/systemkamera-forum.de)

The Samsung NX200 back view (image: Jens Michael Schuh/systemkamera-forum.de)

The Samsung NX200 top view (image: Jens Michael Schuh/systemkamera-forum.de)

Samsung lens line (image: Jens Michael Schuh/systemkamera-forum.de)

Fujifilm

Fujifilm's main new item on display at IFA this year was the new X10 advanced compact camera (the smaller new member of the popular X100 family).

Fujifilm X10 with the lens cover (image: Jens Michael Schuh/systemkamera-forum.de)

Fujifilm X10 back view – notice the viewfinder (image: Jens Michael Schuh/systemkamera-forum.de)

Fujifilm X10 top view – notice the off mark on the lens used to turn the camera on-off (image: Jens Michael Schuh/systemkamera-forum.de)

Fujifilm X10 in hand – miniature advanced compact (image: Jens Michael Schuh/systemkamera-forum.de)

Fujifilm X10 with the leather case (image: Jens Michael Schuh/systemkamera-forum.de)

JVC

The name JVC still sounds more video oriented to us (and justifiably so). However during CES this year the company introduced a Japanese hybrid camera – the GC-PX1 – a combination of a still and video camera. Unlike most existing DSLR (and mirrorless cameras) the GC-PX1 was a more video orianted camera with a good still capability (similar more or less to a super-zoom).

During IFA 2011 JVC introduced an updated version for markets outside Japan with improved sensor (12MP vs. the 10MP of the older version) called GC-PX10.

JVC GC-PX10 with the flip LCD (Dabin Yang/aving.net)

JVC GC-PX10 – advanced video capabilities (Dabin Yang/aving.net)

A video demonstration of the JVC GC-PX10 – filmed with the camera itself (notice the slow motion scenes)

[youtube]http://www.youtube.com/watch?v=LsPEP6p7BYU&feature=player_embedded[/youtube]

Who did not come?

This article does not obviously cover the full extent of IFA this year (not even the entire photo section of the show), however it gives a decent look at the more interesting new models and trends in the industry (mirrorless, mirrorless and again mirrorless). However the two major players in the market are obviously missing (other companies such as Olympus are also absent and apparently did not display at the show). As for Canon/Nikon – the two companies did announce products close to the show (new compacts), however more interesting models will have to wait.

This article was adapted from the original Hebrew version.

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